Seller Tips- Google Analytics

I'm an indie-preneur, a micro-business owner constantly looking for ways to promote my work. I started this column, Seller Tips, to help me keep track of my findings and to pass them on to you.

[what's it called] Handmadeology video- Google Analytics
[where'd you find it] Handmadeology
['splain it please] A tutorial on some of the features of Google Analytics.

I was going over my shop and blog stats today and realized, that I didn't really know what I was looking at. I've known for a while that GA, as I shall refer to it, is a 'powerful tool'. It's also frightfully intimidating.

GA can be integrate with Etsy, Artfire, various blog services and stand alone sites. Fellow Etsyan Timothy Adam breaks down some of the features and charts of GA in this video using his own Artfire studio. He shows you how to find out where your visitors are coming from geographically and in terms of other sites, as well as how to set up custom stat reports. It's pretty simple and I feel like I have a better handle on it now.